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Monday, March 31, 2008

Philippines get Playboy

It figures. I get all excited when I hear the news that Playboy will soon be launching a local version of its raunchy magazine here in the Philippines, but then the ball drops… there will be no full frontal nudity.

I mean, WTF?!? Playboy with no full frontal nudity? To me, that seems like a Ferrari without the red paint. Or a Girls Gone Wild video without boobs. Or a cup of decaffeinated coffee. I mean, what’s the fuckin’ point?!?

Look… when you talk about Playboy, the first thing that comes into the mind of red-blooded men everywhere is the centerfold spread. The centerfold is the very first thing that we look for when we buy a Playboy magazine. For God’s sakes… Playboy is already synonymous with centerfolds of women with naked breasts! And now that the Philippines gets its own version, they take that away from us?!? I repeat… WHAT’S THE GODDAMN, FREAKIN’ POINT of buying Playboy in the first place?

And don’t give me that crap about reading the magazine for the articles. That comes later, when we’ve had our fill of the eye candy that we know is waiting for us inside those glossy pages.

Beting Dolor, the editor of Playboy Philippines, said that the men’s magazine will feature “anything under the sun of interest to men,” combining the work of investigative journalists and Palanca award-winning fiction writers. BUT THERE WILL BE NO FRONTAL NUDITY.

“Well… maybe one nipple”, says Dolor.

Playboy Philippines will be featuring Filipinas as “playmates”, but there won’t be anything close to the original versions of the famous men’s magazine which show full frontal nudity or genitalia. Why? Because it would be against Philippine business and cultural considerations.

Business? You’re talking about business??? Hell, I’m no businessman myself, but it comes to my mind that advertisers would be falling all over themselves to get into the pages of Playboy, once they see the popularity of the magazine and its sales figures soar into the high heavens.

But maybe I’m wrong. Maybe advertisers would be avoiding the magazine like President GMA avoids telling the truth if it has the kind of adult content that Playboy is famous for.

Without the full frontal nudity stuff, Playboy Philippines wouldn’t be much different from the local versions of FHM or MAXIM. And we’ve already seen some pretty raunchy stuff from those two magazines. People expect Playboy to be a lot different, because, well… it’s Playboy!

Dolor says that the Philippine version will be featuring typical Filipino beauties (but no celebrities), along with fashion, motoring, sports and technology articles. 30% of its content will come from the U.S. edition. Well, I don’t know about you, but I’m kinda hoping that that 30% will include the bare-chested women, at least. Because we can’t expect anything better from the local version!

Now that the main attraction of the magazine has been taken away, will Playboy still become the top-selling men’s magazine in the country?

Alvin Jimenez, a well-known former magazine publisher who’s had experience working for the likes of FHM, T3, Men’s Health and GamesMaster magazines, probably says it best: “In the magazine industry, Palanca awards don’t necessarily equate to sales.”

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